Venkates “Swami” Swaminathan is an expert on the college admissions process, who helps students find their best-fit college and get in. He is the founder and CEO of LifeLaunchr, whose coaching has helped students get into top universities in the U.S., U.K, and Canada. One client said it’s like having a “professional counselor in the family.” He is a member of the National Association for College Admission Counseling and the Higher Education Consultants Association. He is also part of the Admissions Practices Committee for the Western Association for College Admission Counseling.

LifeLaunchr uses a proven process based on intensively researched templates for every step of the process: college selection, academic fit, extracurricular activities, essays, financial aid, scholarships, recommendations, and more. Using the LifeLaunchr platform, coaches create a personalized task plan that coaches and students update as they work through the process. He helps students with regular meetings and thorough review of applications and essays. Students receive text message reminders of critical deadlines in the process, including tests, applications, and scholarships.